Directions North America 2024 Conference

Presented by Hennie Fouche, Director of AI, OmniData™
Monday, April 15, 2024 | 4:30 pm – 5:15 pm

Join us for a deep dive into how Business Central users can leverage AI with their own data, exploring a Profit Optimization Ecosystem built entirely within Azure. Achieving optimal pricing and promotional strategies which positively affects gross profit margins is a challenging endeavor in today’s business world. We will look at how businesses can harness the power of data analytics and artificial intelligence to revolutionize decision-making.

We will explore how to extract insights on an SKU-level, including how to combine price sensitivity and promotion affinity to select multiple pricing strategies aligned to groups of products with similar behavior. Learn how demand forecasting models, powered by bespoke AI algorithms, enable thousands of precise predictions. Understand the effects of seasonality on sales and what impact holidays have in different regions. Discover how optimization algorithms determine and prescribe the ideal moments for price adjustments and product promotions.

We also unveil how Generative-AI models shed light on product cannibalism, allowing executives to make data-driven decisions swiftly. Explore how our solution enhances margin growth, even when products are offered as loss leaders. This session will demonstrate how taking a client from descriptive and diagnostic analytics, through the spectrum of predictive to prescriptive, is made possible with Azure. Finally, we also reveal the ease of integrating the results back into Business Central for execution.